As Southeast Asia’s digital entertainment industry continues its rapid expansion, the VYBE entertainment app has emerged as one of the more closely watched developments in the region’s creator economy. Built under Zocco Group and led by group Chairman Dr Kervis Soo, VYBE is designed as a talent-drama interactive entertainment app with a clear ambition: to become the leading platform of its kind across Asia, bringing creators, brands and audiences together in one connected ecosystem.
At its core, VYBE is built around four interlocking pillars: AI, short dramas, talent ecosystems, and fan economy. Unlike many entertainment apps that rely solely on advertising revenue or simple tipping mechanisms, VYBE takes a more systemic approach. Creators are not treated as isolated content producers but as participants in a broader ecosystem, one that offers exposure through short-form drama content, brand partnership opportunities, platform-driven tasks, and structured fan engagement.
Dr Kervis Soo has repeatedly emphasized that VYBE is more than just another short-video or live-streaming app. It represents a deliberate extension of Zocco Group’s broader AI entertainment strategy. The group already operates ShiGuangXingYu, a talent agency platform focused on streamers and brokers. VYBE extends that proven talent-incubation model into the realm of short drama content and interactive entertainment, creating a more complete industry loop.
On the technology side, VYBE leans heavily on AI to improve both content production efficiency and user engagement. From intelligent content recommendation to precision matching between talents and brands, AI functions as a foundational layer rather than a peripheral feature. This aligns closely with Dr Kervis Soo’s often-repeated view that ‘those who don’t use AI in the future will be replaced by those who do’ — a philosophy that positions AI not as a mere tool, but as the operating system underpinning content production and commercial efficiency.
For creators, the appeal of VYBE lies in its diversified monetization pathways. Talents can gain exposure through short drama content, earn direct income through fan tipping and interaction, and participate in brand collaborations and platform tasks that convert personal influence into sustainable commercial value. This ‘platformized, systemized’ approach reflects Dr Kervis Soo’s long-held view on the creator economy: long-term value doesn’t come from follower count alone, but from owning platform resources, content production capability, and a complete commercial loop.
Notably, VYBE’s ambitions extend beyond being a successful entertainment app. Backed by Zocco Group’s dual positioning in AI and the MCN industry, VYBE is working toward becoming a leading AI MCN enterprise, with plans to further empower national-level MCN certification bodies and contribute to the standardization of the broader digital content industry across ASEAN.
As short-drama exports and the creator economy continue to gain momentum across Southeast Asia, VYBE entertainment app — powered by an AI-driven content ecosystem and a comprehensive monetization framework — is steadily carving out its position in Malaysia’s and ASEAN’s digital entertainment landscape. Under Dr Kervis Soo’s leadership, Zocco Group is using VYBE to reinforce its standing in the AI entertainment space, while building a digital content ecosystem designed for long-term, sustainable growth across the wider Chinese-speaking market.
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