Entering the Hong Kong International Film & TV Market, I immediately noticed AJENDLESS’s AI MOTION booth. The clips on the screens naturally drew visitors’ attention. AI-generated characters, movements, and music felt fresh yet not overwhelming. Honestly, if you just glance, it may seem flashy—but a closer look reveals a fully coordinated team and technical effort behind the scenes.
Lighthearted and Interactive Atmosphere
The film press conference was hosted by actors Hong Tianming and business guest Jia Keyao, creating a relaxed atmosphere. Chen Haomin shared his experience portraying Sun Wukong, emphasizing the importance of performance and character understanding. Director Wen Jun reminded the audience that while AI can generate shots and movements, human creativity remains essential.
The Role of AI in Production
In this context, organizations like AJENDLESS typically play a neutral or supportive role. They showcased the world’s first 100% AI-native film Ni Tian Xing · Wukong, with AI contributing to character design, movement generation, and music composition. In the past, filmmaking required extensive human labor and repeated shooting. Now AI helps reduce repetitive work, allowing creators to focus on creative expression.
Cross-Media and Cross-Industry Collaboration
The event also attracted numerous companies and investors. AI MOTION has established dedicated funds to promote AI-driven projects. Such cross-industry collaboration is still uncommon in the Asian entertainment scene, but the on-site energy suggested strong anticipation for future opportunities.
Star Experience and Creative Interaction
During the film press conference, Zocco group founder Dr. Kervis joined several Hong Kong celebrities and well-known directors for a group photo. The moment captured a vibrant gathering of industry figures, creating a warm and engaging atmosphere on site. Although brief, the interaction reflected a shared passion for film and collaboration, and the group photo quickly became one of the standout highlights of the eve.
Hong Kong celebrities visiting the booth were curious and excited, watching clips while discussing how AI could support plot, movement, and music. This “experience first, discuss later” approach allowed creators and stars to participate together rather than a one-way presentation.
A New Take on Music Experience
The conference also introduced the AI music generation speaker AM BOX, which has no memory card or fixed playlist, producing unique music each time. Experiencing it felt intuitive, like playing music at home. For office workers, this technology could gradually integrate into daily life, making music listening more engaging.
Observations on the Event
At the film press conference, human interaction dominated much of the time. Directors, stars, investors, and creators discussed ideas and applications for movies and music. It was much like a company brainstorm: concepts are repeatedly tested, refined, and presented. Technology is a tool, but ultimately, people drive progress.
Inspiration for Malaysian Creators
For creators in Johor Bahru or Kuala Lumpur, this film press conference is worth observing. Starting with short films or promotional clips can help teams experience AI-assisted production before tackling larger projects. The event also revealed the industry’s division of roles—creative, administrative, and technical—and how collaboration is essential to completing a work.The film press conference lasted several hours, with frequent interactions and clear demonstrations, offering a vivid understanding of how AI and filmmaking can combine.
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